EL VENCEJO is a fictional project I developed as part of an academic assignment focused on graphic design and digital production. This exercise involved creating a unique visual identity for an imaginary restaurant in Madrid, specializing in contemporary Madrilenian cuisine. Additionally, I designed the restaurant’s menu in digital formats, tailored for various devices, and produced a promotional video highlighting its outdoor terrace.

Inspired by the swift (vencejo), a bird emblematic of Madrid’s summer skies, the project adopts a minimalist, modern, and functional approach. Each visual element reflects the warmth and authenticity of EL VENCEJO’s culinary offering while ensuring a practical and visually engaging experience for its patrons.